For instance, track PDF downloads of your pricing sheet or form conversions requesting a quote. When determining your website goals, GA also allows you to identify which are macro- and which are micro-conversions. Meg Monk is a freelance writer and content strategist based in Salt Lake City. Select proper Account / Property in Google Analytics; Navigate to Admin > Goals; Click “New Goal” - [Instructor] I think it's important to understand … when to use goals and when to use events … so that you can get the most out of the way … that you're setting up Google Analytics. As website technology continues to evolve, tracking events on your site becomes easier and more important. Also, Goals directly affects business success. These might include things like form completions on a Get a Quote page, or a pricing tier download – actions that don’t affect your revenue directly but do give you important information on what your site visitors are willing to pay for and how ready they are to convert. The Event Tracking is a good way to track browser events, clicks on outbound links and other Other revenue-affecting “goals” you might track include newsletter signups, new qualified leads collected through a Contact Me page, or downloads of gated content that requires the user to fill out a form with their contact information. Today, I am going to show you how to track conversions with Google Analytics 4. Getting your go… That said, if you do want to create an event goal in Google Analytics, here’s how. When you set up an event in your dashboard, you’ll add a Category, an Action, and a Label in each event, which will then organize each event into the correct data buckets for future reporting. Even if you’ve signed up for Google Analytics and completed their basic tutorials, you probably still have a lot of questions about how you fully take advantage of this free tool. There are even some “predetermined” events that Google recommends using. Please keep in mind that all comments are moderated according to our privacy policy, and all links are nofollow. If a visitor submits a form, watches a video or clicks on a PDF, your website can track these behaviors (and many others) within Google Analytics. Here’s the thing about our SEO agency: We prefer long-term partnerships that are deeply rooted in trust. Just navigate to Behavior » Events » Event Flow. Because let’s be real, FOMO sucks! One of the biggest pieces of your website’s marketing strategy should be determining what these “goals” are for your business and how you’re going to track them in terms of success or failure. The difference between events and goals is easiest to understand by explaining what each one should be used for: Goals should be used to measure the success of your KPIs, whatever they are. First name your goal. Goals Are Organized by Goal Sets in Google Analytics: EVENT TRACKING . Each event sent to Google Analytics passes through a category, an action, and a label, allowing you to both aggregate and segment your events in Google Analytics. This “thank you” page is your “conversion goal” in GA and would be tracked as a successful goal if the user made it to this page. Events vs Goals. Today, we’re going to cover one of the GA questions we get asked the most: What is the difference between goals and events in Google Analytics? Also, we can identify an economic (goal) value for non e-commerce conversions (e.g. Next, enter the details of your goal. Google Analytics goals are used to measure actions on your site that directly affect the success of your business. In addition, they’re each found in a separate report in your GA account. Furthermore, Events that align with your key business objective are crucial to understanding how users from various sources paid and organic are interacting with your website and moving towards a final conversion. With Google Analytics it is easy to solve issues like the ones stated above by using the Event Tracking or the Virtual Pageview feature. Events are different than Goals in Google Analytics in that they track visitor actions on your site that may not have any affect on your site revenue, but are still important to the overall performance of your website. Enter the URL of Your WordPress website to install MonsterInsights Lite. Funnel Visualization vs. Goal Flow In Google Analytics Remi Silva Whether you’re an ecommerce site looking to sell widgets or a blog looking to get new subscribers, every website should have an end user’s goal … This’ll give you an idea whether site visitors are willing to pay for your services. Data related to goals is processed differently than your other GA data. But if a user clicks a link or submits a form to an external domain, that action is not captured unless you specifically tell Google Analytics what happened. An event goal is a goal you define that identifies a specific event as a conversion. Additionally one of the 4 Goals that are available on Google Analytics, are the Events. That’s why Google Analytics gives you the ability to create Goals based on Events. You can also set events as Goals in Google Analytics and assign a monetary value to it. Goals are not retroactive, meaning they can only track conversions that occur after the goal has been created in your GA account. Event Tracking vs Virtual Pageviews. MonsterInsights is the best WordPress Analytics plugin. Each serves its own purpose in helping you analyze site visitor behavior on your website. Also, I’ll take a quick look at a thing called Google Analytics goals (the definition of conversion in older GA versions). This success is often measured in terms of revenue. Knowing when to use goals, and when to use events, can help you get the most out of your Google Analytics data and improve your conversion rates. Even if you’re just dipping your toes into the water when it comes to digital marketing, you’ve likely heard of Google Analytics. Google Analytics (GA) is an uber-powerful, free analytics tool offered by the search engine to help you analyze your website traffic, measure your marketing return on investment (ROI), and meet your conversion goals. They measure how well your site is meeting your objectives in terms of gaining new customers and generating income for you. Google Analytics Events Events are much different from campaigns and allow you to track specific behaviors of a visitor once they are actually on your site. Copyright © 2013-2020 MonsterInsights, LLC. Outbound link and form event measurement can be accomplished by sending events and specifying the destination URL in one of the event fields. The main difference between a goal and an event in Google Analytics is that goals are tied to actions that affect website revenue, while events track website behavior that does not have to do with reaching a specific page on your site. You can find more of her work at megmonk.com. You can call us now, or we can meet over lunch. Schedule a meeting with your web developer if you need help on the technical side. For one thing, Tracking Event Goals in Google Analytics gives you insights that are valuable and specific to your business. A website Event has four components, which are assigned values in GA, and which will display in your event reports: Both “label” and “value” are optional, but you should still look into each to see how they could be useful components of your reports. A really useful feature of Google Analytics is the goal flow report, but there is no equivalent for events. Examples of important events to track include video plays, buttons pushed, internal content links clicked, and other relevant site behavior. You can track any kind of site behavior you want using events. Last updated on Feb 25, 2020 by Lindsay Liedke. Step-2: Navigate to the admin section and then click on ‘Goals’ under the ‘View’ column: We hope this article helped you understand the differences between Google Analytics goals and events so you know which one to use when tracking site visitor behavior on your site. Google Analytics custom events are different because they track simple interactions on your website that may or may not affect your bottom line. Fill out the form and a Big Leap specialist will get in touch to learn more about your business, goals, and expectations. Both Goals and Events are important tracking tools and factor in heavily to the success of your online marketing efforts. You may not realize it, but there are distinct differences between Google Analytics goals and events. When she's not writing about marketing strategy, she's camping in Utah's mountains in her 1976 Airstream or planning her next international trip - 29 countries and counting! For example, if you notice there are a lot of customers leaving your site before completing their purchases, you can reduce shopping cart abandonment by doing things like making your site easier to navigate or offering free shipping. Learn. In a few words, goals are successful conversion events that happen on your website. Save my name, email, and website in this browser for the next time I comment. Events vs. goals From the course: Advanced Google Analytics Start my 1-month free ... Unlock the advanced capabilities of Google Analytics and take your skills to the next level. Login to your Google Analytics account 2. This allows you to see what areas of your site are getting the most engagement and what areas could use tweaking. One of the biggest benefits of using GA’s event tracking technology is the ability to categorize events to make it easier to digest the information in reports. You can track up to 500 different events on your website, which should be more than enough for the average business. Goal reports display for better conversion data, segmentation and reporting options. When you have Smart Goals enabled, Analytics automatically evaluates your website or app visits and assigns each a score, with the "best" visits being translated into Smart Goals. Using GA events, you can tag these actions and then collect data on minute user behavior on your site, like clicking on a specific link or button, and then analyze the data on all of the visitors who have ever clicked on that link or button. So we can fill out the respective fields (Category, Action, Label and Value) with our events. Each serves its own purpose in helping you analyze site visitor behavior on your website. While there are elements of both that are deceptively similar, Goals and Events each help your business grow in very different ways. A big example of this is Flash and AJAX-based site applications that don’t require a page refresh to load, but still serve buttons or dynamically load additional content while a user scrolls. And, each has the potential to help your business grow, just in different ways. How Do You Find the Right SEO Company in 2021? You would find goals in the “Conversions” reports, while events are found in the “Behavior” reports. Now that you understand the difference between an Event and a Goal, there’s another type of Google Analytics goal you should be aware of – Event Goals. You can also create funnels with each goal to show where site visitors are dropping off during the conversion process. Sign up for our weekly newsletter today! There are many important kinds of website conversions, but not all of them as obvious as a visitor making a purchase. We’ve Got a Hunch…. Goals track user activities and conversions that impact on your revenue and bottom-line. MonsterInsights® is a registered trademark MonsterInsights, LLC. You may be tempted to track way more events than you actually need, but try to use a critical eye when deciding what’s really necessary information for you to determine the success of your site – too much extraneous information can be overwhelming and overshadow the elements of your site that are actually critical. This is helpful for determining where site visitors are engaged, where they might be having trouble, and the places site visitors are not interested in. That means that even if a visitor completed two purchase sessions in a single visit and may reach the Thank You page twice, it still only counts as one goal conversion. Improves Google Analytics compliance with GDPR and other privacy regulations in WordPress. Now that you better understand how to use Goals and Events in Google Analytics, sign up and start tracking so you can make smarter website and business decisions based on real data.Want more expert advice on your digital marketing strategy? Events are recorded multiple times per visit, meaning that if your site visitor clicks the same button 5 times, Google Analytics will record that behavior 5 times. Has anyone had any experience with this? Google Goals: Destination vs. Get exclusive updates on industry news and valuable marketing tips. But before starting, do you know the difference between Google Analytics and Google Tag Manager? As website technology continues to evolve, tracking events on your site becomes easier and more important. subscribers to get free Google Analytics tips and resources, different reports in your Google Analytics account, 4 types of goals you can track in Google Analytics, whether your marketing efforts are paying off. The core difference between events and conversion goals is that events are typically tied to website elements and not reaching certain pages (or URL destinations). Event tracking can be easy to add if you have Google Tag Manager, however just like destination goals, there are a couple of things to look out for. The extra features for goals, including goal funnels and the extra data available make it worth basing a goal on this rather than leaving it as just an event. For example, if you notice many of your customers leave your site when they encounter a your newsletter signup pop-up, you could try removing the pop-up on certain pages or delaying it for a set amount of time to see if it affects your time-on-site and overall conversion rates. Select the Event goal type and click Continue. In business marketing, where simple events such as downloading a PDF document can be the ultimate aim of a campaign, this is going to be really useful. Google Analytics Goals vs. Events. Confusing, right? Sign up for a free consultation with a Big Leap SEO expert and start making your website work harder today. Google Tag Manager vs Google Analytics These goals directly affect the success of your business and are often measured in revenue earned. Goals Vs. I have a client who setup their own Goals, and created an Event and a Destination goal for the same conversion. In other words, if 1 site visitor fills out your newsletter signup form 2 times, using 2 different email addresses, it will only count as 1 goal conversion. This website uses cookies to ensure you get the best experience on our website. Top 5 Reasons You Need SEO During an Economic Downturn, Your Ultimate Guide to Marketing Automation, Why Your SEO Needs CRO & 5 Ways to Get Started. Anyone who has a website can benefit by using GA, and if you sell any sort of good or service, being well-versed in this versatile analytics program is a must. Subscribe to our monthly email newsletter to stay up to date with the latest news, articles and stories. Better yet, if you want an even easier way to track site visitor behavior on your website, get started with the MonsterInsights plugin today and view the data that matters most to your business, right from your WordPress dashboard! Google Analytics goals set up together with events triggered by Google Tag Manager; And all this, step by step. If you need to track more than that, you’ll need to set up another view for your site, or edit goals that are no longer relevant to your business. This means that you can also track mini (but nonetheless important) conversions as well, such as email newsletter signups or a visitor reaching a specific page, like a piece of high-value content, as a goal, in addition to your higher-visibility goals like free trial downloads or store checkouts. Having properly defined goals that track the right things makes it possible for GA to give you critical data like conversion rates and site drop-off that directly affect your business and marketing strategy moving forward. If you’re looking for other ways to boost your site’s conversions, in addition to creating goals and events to track user behavior, check out our helpful list of A/B testing ideas designed to bring you positive results. Please make sure to only set up goals for your most important events. Event Label: 10 Google Analytics goal tips. To see a step-by-step guide, check out our tutorial on how to set up goals in Google Analytics. Event-based Goals aren’t a new feature in Google Analytics, but it’s safe to say a lot of users still prefer old-fashioned Destination Goals over the much more dynamic event goal. Tracking Events in Google Analytics can add extra, valuable data to your reporting and enabled Event-based Goals with dynamic Goal Values. Where to Find Google Analytics Goals. Follow the steps below: Step-1: Login to your Google Analytics account and then navigate to the main reporting view. There’s more on the Google Analytics Blog in The New Google Analytics: Events Goals. Google Analytics event in this context is a Tag. Goals Google Analytics Goals have to be a destination, duration, pages per session or based on an event, and should be set up to track your Key Performance Indicators – those metrics of success that align with your organization’s overarching mission. As we explained in our tutorial on setting up Goals in Google Analytics, there are 4 types of Google Analytics Goals: Destination : the user visits a certain web page (or app screen). Click on the “view settings” links 4. Part Two: Turning Events into Goals. We're glad you have chosen to leave a comment. For example, goals are in the Conversions reports, and events are in the Behavior reports. Events vs. event goals. With this information, you can more easily see what’s working on your site and what isn’t, so you can make changes and increase your goal conversions. Defining Events (and Event Tracking) Events also represent important actions on your website. In all, Google Analytics goals are used to track conversion data so you can understand whether your marketing efforts are paying off. Example: GTM event formSubmission can be used as a trigger to fire a GA event tag called “Form submission”. Turn on E-Commerce tracking However, before you will see data in Google Analytics you have to add extra e-commerce scriptsto your website. Configuring E-Commerce inGoogle Analytics is pretty straightforward: 1. Now, however, Google is – at last – introducing the ability to define events as goals. Well, because you can now track more types of site interactions as goals. Google has unveiled the latest version of Google Analytics (GA). This is how to set up the goal in Google Analytics: You have the option to add a value via the event tracking code (as you can see above) or you can define a goal value in Google Analytics. Goals are actions taken by your users that factor into website success metrics and is usually measured by a visitor reaching a specific page during their time on your site. GTM sends events/pageviews/other regular interactions to GA. Do NOT use keywords in the name field. Before we jump in, let’s get to know each other. You can track nearly anything you want as a “goal” within Google Analytics, but there are a few limits to what you can do with the platform, including the following: 7 Reasons SEO Might be the Most Hated Marketing Tactic, Why Does Everyone Hate SEO? Click on the “admin” tab in the right corner 3. If you are like us, you probably thought this day would never come! You cannot create Google Analytics goals in Google Tag Manager. You can check out the navigation flow of your users by going to Behavior > Events > Event flow. For example, create a goal that tracks pages per session, time spent on each page, or even scroll depth. You may not realize it, but there are distinct differences between Google Analytics goals and events. A goal can be based on the occurence of an event. Either way, we’re excited to meet you. Events as a goal type…why does this matter? Not to mention, the data for each are found in different reports in your Google Analytics account. And there are several options/gotchas you need to know. Event Goals are user actions on your website (or events) that actually have an impact on your business’ success. According to the help article it says for example, the format for a purchase is: Note that GA only records a goal as having been completed once per visit, even if a single visitor completes the same goal many times. MonsterInsights vs. Google Analytics – What’s the Real Difference? Things that would not be considered events would be visitors landing on a specific web page, or actions like completing a purchase or filling out a form, which would be considered goals. And don’t forget to follow us on Twitter and Facebook for more helpful Google Analytics tips. Google Analytics (Version 5 Only) now allows you to use events as goals. Join over 2 million website owners and start making data-driven decisions to grow your business. If you want to track events on your website that will affect your business’ success, create an event in Google Analytics that can also be tracked as a goal. An easy example of this is a visitor completing a purchase on your website and being redirected to a “thank you for your order” page. Although Google Analytics events and goals measure defined actions, they have striking differences. You may only view 20 goals at a time. Events should be … Here are some ... in Universal Analytics, if you wanted to capture the funnel steps for a particular goal, you’d have to set up the pageviews of that funnel Before we dive right into this, we’d like to get to know you better, get a feel for your current situation, and talk about your marketing goals and expectations. If you haven't done this already, set up the easiest goal … With goals you can assign an estimated monetary value to each conversion to show the impact your site visitors’ actions have on your business. The main difference between a goal and an event in Google Analytics is that goals are tied to actions that affect website revenue, while events track website behavior that does not have to do with reaching a specific page on your site. Google Analytics allows you to track 4 types of goals: Within each of these types of goals, you can assign a revenue value so you can more easily see how each conversion is affecting your bottom line. Goal tracking is more robust than Events. Want to know the differences between Google Analytics goals and events? For instance, you might measure the number of newsletter form conversions, purchases made from your eCommerce shop, or collection of new leads through your contact form. For instance, you might track file downloads such as PDFs, button clicks, outbound link clicks, or visitors watching video content on your site. For those that run a WordPress blog, Google Analytics goals can help you too. It’s all there, you just have to let yourself be guided. You can’t delete goals, but you can choose to stop collecting data for any goals you no longer need. Sign up for a free consultation with a Big Leap SEO expert, 10 Ways Small Businesses Can Build Website Authority, Using Third Party Sites to Help Your Online Reputation, Site Migration & SEO: How to Migrate without Losing Traffic, Bounce Back in 2021: 7 Tips for Business Growth. Note: One way to get the most out of any Google Analytics data is to set up conversion goals. In this article I'll share how Google Analytics Behavior reports let you assess the performance of your content and the actions visitors take on your website. Here we break down the difference between Google Analytics goals and events, and when to use them on your site. Let's have a personal and meaningful conversation. Top 4 Benefits of Using Events in Goals Unlike Goals, events can be recorded multiple times per user visit, meaning if they click on a button or load a video that you’ve tagged 10 times, your GA account will log 10 events, rather than just one. And, as if Google Analytics wasn’t confusing enough, you should know there is a mix between goals and events called Event Goals. In other words, we’ll tell Google Analytics, that some events are more important to us. You can also see the flow of site visitor behavior in your Google Analytics account. Hey all, ... through an exercise to remap my existing enhanced e-commerce payloads so I can get the App + Web property working in Google Analytics. 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