While global fashion houses scramble to innovate in the wake of COVID-19, Anifa Mvenmba of Hanifa Official stayed ready. Mvuemba had been tinkering with the idea for a 3D fashion show months before the pandemic arrived. Hanifa is one such disruptor. The digital runway show featured ghostlike 3-D figures strutting sinuously down the runway in … Every now and then, a designer comes along and completely reimagines fashion as we know it. Once, when she didn’t have money for a party dress, she designed and sewed one from scratch. Mvuemba’s parents immigrated to the Washington, D.C., area when she was three and wanted her to pursue a stable, lucrative career, such as law or medicine. The show opened with a pre-recorded interview of Mvuemba detailing the backstory of the PINK LABEL CONGO collection. The founder of contemporary apparel line Hanifa debuted the new “Pink Label Congo” capsule collection with a 3D Virtual Fashion Show presented on Instagram Live. The show opened with a pre-recorded interview of Mvuemba detailing the backstory of the PINK LABEL CONGO collection. Hanifa combines fashion and tech in 3D fashion show May 2020 Hanifa debuted a groundbreaking new fashion line via Instagram live and featured beautiful pieces that appeared to … It’s always felt like a struggle. The 8 piece collection certainly did give us bridal look inspiration and some outfits that will be perfect for the honeymoon. 2 min read Hanifa is a Congolese fashion brand by designer Anifa Mvuemba and its Pink Label Congo collection made an interesting debut on Instagram. American fashion brand Hanifa launched its latest collection in a spectacular 3D show last week. She’d been working on her line Hanifa for eight years but had never held a runway show — maybe it was time. The inclusive show gave viewers of all backgrounds a front-row seat to a typically elite affair, setting the standard for what could be the start of a growing pool of fashion houses embracing technology. Hanifa’s virtual 3D fashion show is haunting, beautiful, and brilliantly executed Anifa Mvuemba, founder of fashion label Hanifa, was looking forward to holding her first runway show at … Where fashion … Show full articles without "Continue Reading" button for {0} hours. menu. Like all of Mvuemba’s designs, these come in size 0 to 20, and are priced between $50 and $499. In the wise words of Pyer Moss’s Kerby Jean Raymond, “If you’re just learning about Hanifa… Facebook; Prev Article Next Article . Mvuemba says she opted for the 3D approach not only out of necessity due to the pandemic, but also because she wanted people to focus on her designs. Her friends thought it was so beautiful that they asked whether they could pay her to make one in their size. Anifa Mvuemba’s Hanifa has shown to be one such disruptor when earlier this year it made an innovative decision to host a fashion show virtually. The six looks that make up Mvuemba’s Pink Label Congo collection undulated on-screen as they moved on invisible figures. The Instagram show was striking and also slightly eerie, since the garments looked like they were being worn by a parade of ghosts. [SEE ALSO: Detroit’s First Black-Owned Beauty & Educational Space Receives $10K Verizon … In a world where we don’t know what the future holds for the fashion industry or fashion shows, Anifa Mvuemba is at the forefront of changing the game. Hanifa’s 3D Fashion Show Sets the Pace for the Future of the Runway. She shared in a video series that her interest in 3D concepts for virtual events was from a few years back. Hanifa’s virtual 3D fashion show is haunting, beautiful, and brilliantly executed Anifa Mvuemba, founder of fashion label Hanifa, was looking forward to holding her first runway show at … Fashion; Hanifa Official 3D fashion show: A fashion masterclass with a real message. Over the weekend, Congolese designer Anifa Mvuemba created a social media firestorm when she gave the world a preview at her latest collection from her fashion brand, Hanifa… Still, a digital show wasn’t exactly how Mvuemba envisioned her runway debut. Last year American fashion … In the wise words of Pyer Moss’s Kerby Jean Raymond, “If you’re just learning about Hanifa… Something I’ve really stepped into is just being myself and doing what I wanted to do.”. Unlike brands who use full-figured models on the runway, but don’t sell a variety of plus-sized clothing, Hanifa's offerings truly reflect what is seen on the 3D models. Instead, she’s leveraged technology and social media to build a thriving direct-to-consumer business that generated $1 million in revenue last year and has won over the likes of Lizzo, Kelly Rowland, and Kylie Jenner. A lot of it had to do with enjoying the process and not caring about what other people thought.”. It was really important for me to make sure that it looked exactly like the actual sample and actual product.”, The designer says that she makes apparel for the woman who is “so confident in herself.”, “She can walk into a room, not say a single word, and what she has on is speaking volumes,” Mvuemba shares. Connect with friends faster than ever with the new Facebook app. “One, I wanted everyone to just focus on the garments,” Mvuemba explains to Bustle Digital Group Vice President, Fashion Tiffany Reid. Microsoft may earn an Affiliate Commission if you purchase something through recommended links in this article. In the wise words of Pyer Moss’s Kerby Jean Raymond, “If you’re just learning about Hanifa… Earlier this year, as brands scrambled to respond to the coronavirus pandemic and retool their seasonal presentations, Hanifa … “It took me back to that moment in my career where I was so passionate. “It’s so hard coming into fashion as a Black woman, as an emerging designer that nobody knows. And the show’s stunning finale is a floor-length, asymmetrical silk dress that portrays the Congo River, blue skies, and rolling hills covered in grass. “And two, I wanted every single woman who was watching the show to actually see themselves in the clothing. Every once in a while, a designer comes along and turns the fashion world on its head. Mvuemba’s 3D fashion show allowed her to quickly turn the situation around. our holiday processing times are within 5-12 business days. And last year, she was selected by Teen Vogue for a mentorship program called Generation Next that helps young designers network with industry insiders. I like working with real models too much.”, Like us on Facebook to see similar stories, Georgia pastor and Trump adviser tests positive for COVID-19, Stimulus latest: Hill leaders reach $900 billion Covid relief deal in breakthrough following partisan disputes. She challenges the industry to examine its own definition of inclusivity and what that looks like right now. It made a splash in the media. Turns Out She Didn't Need It Now known for the viral 3-D fashion show she debuted mid-pandemic, Mvuemba believed in … menu. Anifa Mvuemba, founder of the direct-to-consumer women’s apparel line Hanifa, didn’t set out to revolutionize the fashion industry when she had a viral 3-D runway show on Instagram this spring. “I think it’s hard for many black designers to make it in the system,” she says. Fashion week is in the air for 2020 and there is much skepticism around photo shoots, so Anifa Mvuemba, designer and founder of Hanifa, put a digital spin on showcasing … And Hanifa was born. With a … In the wise words of Pyer Moss’s Kerby Jean Raymond, “If you’re just learning about Hanifa… Amplifying Black Voices Designer Anifa Mvuemba, best known for her eight-year-old brand Hanifa, had to reclaim one of her biggest fashion career moments this summer. “I have curves, my friends got curves, we all have these assets. We bet you will love to see this. our holiday processing times are within 5-12 business days. Headquartered in Maryland, far from the fashion hub of New York, Mvuemba had to figure out how to grow her business on her own. And at a time when social distancing has made the traditional fashion show impossible, Mvuemba’s high-tech approach allowed her to create buzz around her new collection and gather preorders. This gave her the idea of creating an entire 3D fashion show. The ready-to-wear contemporary line Hanifa by Anifa Mvuemba, will premiere via Instagram Livestream at 7 p.m. on the brand’s official page @HanifaOfficial. On … And it turns out, you have to be just as precise about the fit of the garments when an avatar is wearing them as you are with a real model. She had to take each of the garments she had designed for her Pink Label Congo collection and transform them into a 3D image, which then had to be fitted onto the body of an avatar. One such change that is already taking place, thanks to Hanifa, is the move to make fashion shows more accessible by … Over the weekend, Congolese designer Anifa Mvuemba created a social media firestorm when she gave the world a preview at her latest collection from her fashion brand, Hanifa… The coronavirus pandemic is changing so many industries worldwide. The inclusive show gave viewers of all backgrounds a front-row seat to a typically elite affair, setting the standard for what could be the start of a growing pool of fashion houses embracing technology. Hanifa's Anifa Mvuemba Couldn't Get the Fashion Industry's Support. “It took me back to that moment in my career where I was so passionate.”. It was easier said than done. “It was incredibly painstaking,” she says. Tens of thousands of Hanifa’s quarter of a million followers tuned in. But without the distraction of a backdrop or of live humans wearing the outfits, it was easier to take in every detail of the clothing. Also important? Designer Anifa Mvuemba debuted the eight-piece Pink Label Congo collection on Instagram Friday featuring silhouettes of models of all shapes and sizes strutting down the virtual runway. It was only right for me to highlight and portray that in the show.”. Designer Anifa Mvuemba debuted the eight-piece Pink Label Congo collection on Instagram Friday featuring silhouettes of models of all shapes and sizes strutting down the virtual runway. Share on Facebook. In the wise words of Pyer Moss’s Kerby Jean Raymond, “If you’re just learning about Hanifa… Fashion brand Hanifa just introduced us to the future of fashion with a groundbreaking 3D virtual fashion show. Anifa Mvuemba, founder of the direct-to-consumer women’s apparel line Hanifa, didn’t set out to revolutionize the fashion industry when she had a viral 3-D runway show on Instagram this spring. Thanks to the show, she says she’s likely to grow her business this year despite the recession. Fashion; Hanifa’s 3D Digital Fashion Show Just Changed the Game. (She told her parents she was getting a business degree.) Amplifying Black Voices Designer Anifa Mvuemba, best known for her eight-year-old brand Hanifa, had to reclaim one of her biggest fashion career moments this summer. The inclusive show gave viewers of all backgrounds a front-row seat to a typically elite affair, setting the standard for what could be the start of a growing pool of fashion houses embracing technology. The show started with the designer speaking about her journey from Hanifa’s official launch in 2012. Anifa Mvuemba [Photo: courtesy Hanifa] In May, she held a virtual fashion show, streamed over Instagram Live, in which each garment appeared in … I decided to just do things my own way.”, But even though Mvuemba hasn’t followed the standard playbook, by keeping her overhead low, she required far less capital to grow. “If I could get a person to like the image, it would get shared with all of their friends.”, Over the last eight years, Mvuemba has grown her direct-to-consumer brand entirely through social media and without a brick-and-mortar presence. Throughout the … Blowing everyone’s mind in the midst of global conversations around the future of fashion, Anifa… Where fashion … Tweet on Twitter. Blowing everyone’s mind in the midst of global conversations around the future of fashion, Anifa… 87. “I realized that every image I made had to look good on Instagram,” she says. Watch the 'Future of Fashion' episode above to hear more from Mvuemba on her innovative approach to design and the key lessons she learned about creating art in a time of crisis. They didn’t approve of her decision to become a designer, so instead of going to fashion school, she went to Morgan State University in Baltimore, where she took some fashion classes. Through social media, she got the attention of celebrities who have worn her outfits on the red carpet, helping her reach a wider audience. Last year American fashion … Watch the full 3D Fashion show below: In a world where we don’t know what the future holds for the fashion industry or fashion shows, Anifa Mvuemba is at the forefront of changing the game. One backless mini dress is done in blue, yellow, and red—the colors of the Congo flag. Last week the Congolese designer behind Hanifa staged a fashion show with a difference over Instagram Live, with ghost-like 3D renderings in place of models, and a pitch-black backdrop in place of a show space. She was intrigued by the realistic 3D animation that began appearing in movies and was curious about how she could apply this to fashion. The digital catwalk show was livestreamed on 22 May via an IGTV video, as Hanifa founder Anifa Mvuemba showcased the looks from her ready-to-wear Pink Label Congo clothing line in … [SEE ALSO: Detroit’s First Black-Owned Beauty & Educational Space Receives $10K Verizon … The high-tech show was just the most recent manifestation of Mvuemba’s push to chart her own path in the fashion industry. “I have black women in mind when I design,” she explains. (She was about to open her first-ever store in Baltimore this year, but those plans have been put on hold due to the pandemic.) On Friday night, May 22, the internet belonged to a black woman. While she notes it’s a “valid concern,” she says she’ll never “exclusively use technology to replace people. menu. Fashion week is in the air for 2020 and there is much skepticism around photo shoots, so Anifa Mvuemba, designer and founder of Hanifa, put a digital spin on showcasing her items. Technology has been a key part of Mvuemba’s process since she launched Hanifa in 2012—and much of her fascination with it comes from necessity. Mvuemba says that if the garment wasn’t perfectly tailored to the avatar, it would slide off while in motion. Modeling Has Been Changed By Hanifa’s Viral Fashion Show The founder of Hanifa is Anifa Mvuemba, and it was her idea to use the 3D approach for the fashion show. 0. Hanifa brand raises the bar for the fashion industry showcasing their Pink Label capsule collection using 3D digital models live on social media. Three years ago, she hired a developer who works with CAD and animation software to help her with her design work. “I personally feel like the fashion industry isn’t as inclusive, not just talking about sizes,” she says. The one-of-a-kind production immediately went viral. American fashion brand Hanifa launched its latest collection in a spectacular 3D show last week. 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